Future-proof your site traffic
OpenPass is a single sign-on that gives publishers more control over their valuable first-party data.
Why choose OpenPass?
What makes OpenPass so powerful?
Integrate OpenPass today
Using OpenPass is simple
- Users enter their email address on your site.
- Next, they’re asked to confirm a six-digit pin.
- After that, they simply enter their email address on any other participating sites for instant access.
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In the news
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Publishers audience authentication strategies are put to the test
DigiDay's April 11, 2024 Media Briefing covers strategies available publisher websites to authenticate site visitors.
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Growing Value on the Open Internet
Emry DowningHall of Unwind Media writes about the opportunities for publishers investing in post-cookie identity solutions like OpenPass and Unified ID 2.0 for AdExchanger.
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The anti-moonshot: Why Chrome’s Privacy Sandbox is a failure of vision
Chrome’s Privacy Sandbox, an engineering project that had the potential to progress the open internet, has very few winners outside of Google.
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Where have all the users gone?
How Google's actions could degrade the open internet and what publishers can do to stop it.