Link to The Trade Desk Home Page

Future-proofyour site traffic

OpenPass is a single sign-on that gives
publishers more control over their valuable first-party data.

Become a partner

What makes OpenPass so powerful?

Why choose OpenPass?

  • Make sign-in simple.

    OpenPass only requires an email address, no password, making it easier for users to access your content.

  • Your data. Your rules.

    Ditch the walled gardens to take more ownership of your personalization and monetization strategies.

  • Go live in just 48 hours.

    Choose from flexible, fast-build options that meet your needs today and future-proof for tomorrow.

  • Get actionable insights.

    Work with our support team to leverage analytics from consented user data.

Integrate OpenPass today

Contact us

  • “Working with The Trade Desk enabled us to try something we had never done before — merge our brand and retail sales campaigns seamlessly into a full-funnel, omnichannel campaign. … Overall, we achieved a significant boost in performance and efficiency.”

    Tatsuya Sakai, Senior Director, Shopper Marketing, PepsiCo, United States 
     

  • “Running an omnichannel campaign on The Trade Desk enabled us to expand our horizons beyond social media advertising and reach relevant consumers across several channels.”

    Elle Gaoat, Brand Manager, Pepsi, PepsiCo, Philippines 

  • “Unilever’s partnership with The Trade Desk has been transformative. … The success of our campaigns using the cutting-edge Unified ID 2.0 solution showcases our adaptability in the post-cookie landscape.”

    Nidarat Noi Urailertprasert, Digital Marketing, Media, dCommerce and Data Lead, Unilever Homecare Southeast Asia, Thailand

Using OpenPass is simple 

1. Users enter their email address on your site.

2. Next, they’re asked to confirm a six-digit pin.

3. After that, they simply enter their email address on any other participating sites for instant access. 

In the news

DigiDay’s April 11, 2024

Media Briefing covers strategies available publisher websites to authenticate site visitors.

Read More

Emry DowningHall of Unwind Media writes about the opportunities for publishers investing in post-cookie identity solutions like OpenPass and

Unified ID 2.0 for AdExchanger.

Read more

Why Chrome’s Privacy Sandbox is a failure of vision
Chrome’s Privacy Sandbox, an engineering project that had the potential to progress the open internet, has very few winners outside of Google.

Read more

How Google’s actions could degrade the open internet and what publishers can do to stop it.

Read more

Ready to take your digital advertising approach further? We are.

Reach out to us to find the right solution to start using our platform.

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