Future-proof your site traffic

OpenPass is a single sign-on that gives publishers more control over their valuable first-party data.

Why choose OpenPass?

What makes OpenPass so powerful?

Integrate OpenPass today

Using OpenPass is simple 

  1. Users enter their email address on your site.
  2. Next, they’re asked to confirm a six-digit pin.
  3. After that, they simply enter their email address on any other participating sites for instant access. 

In the news

Publishers audience authentication strategies are put to the test

DigiDay's April 11, 2024 Media Briefing covers strategies available publisher websites to authenticate site visitors.

Growing Value on the Open Internet

Emry DowningHall of Unwind Media writes about the opportunities for publishers investing in post-cookie identity solutions like OpenPass and Unified ID 2.0 for AdExchanger.

Four multicolored darts are embedded in a cracked moon.
The anti-moonshot: Why Chrome’s Privacy Sandbox is a failure of vision

Chrome’s Privacy Sandbox, an engineering project that had the potential to progress the open internet, has very few winners outside of Google.

A man and a woman are rendered out of pixels on top of a laptop.
Where have all the users gone?

How Google's actions could degrade the open internet and what publishers can do to stop it.